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Marketing Campaigns and Automation Specialist

  • 499203
  • West Perth, WA, Australia
  • APM Group
  • Marketing & Communications
  • Full Time

About APM Group

For the last 25 years, our organisation has been enabling better lives for those living with disability in our community, through a range of services including employment, allied health intervention, community care and workplace health.

We help more than 1 million people each year, in 10 countries across the world and are passion about our purpose and impact, which is to ensure that individuals and the tools and opportunities to be their best, whether it’s an employee or someone receiving our services.

Our Headquartered are situated in West Perth and with continued more than organic business growing year on year, alongside acquiring new businesses, we are always on the lookout for passionate, driven and out of the box thinking individuals to, join our team.


About the role

This newly created role out of growth, directly reporting to the General Manger of Marketing is an excellent opportunity for someone who is ready to champion & lead marketing technology, and reshape how we work with our clients. You will be an individual who thrives in a fast paced everchanging working environment and seeks to take ownership of a role that will have large impact to both consumer and business alike. This position will see you using your creative expertise in digital signage, architecture and above brand marketing.


Here’s what you’ll be doing:

  • Management of marketing tools including websites, automation software, reporting dashboards, user management, training and governance.
  • Administer social media accounts (user management, troubleshooting, governance, training
  • Studio traffic management
  • Ensure alignment of all automation with marketing plans for all business units within the APM Group
  • Set up and manage integrations 3rd party marketing tools, CRM and marketing campaign management platforms
  • Database management and segmentation (database structure, cleanse, privacy, audience segmentation)
  • Creating automated lead nurture and customer relationship management marketing journeys
  • Creating automated and static eDM campaigns, SEM campaigns and associated website landing pages
  • Manage agency partners to ensure leverage and optimisation of paid and organic search campaigns
  • Optimise processes, campaigns and customer journey including lead scoring, workflow testing and identifying opportunities for continuous improvement
  • Analyse and report on campaigns and journeys to track actions and outcomes
  • Ensuring full compliance and nil breaches of contractual requirements or Australian Privacy Principles, SPAM Act, Regulatory Bodies, Health and Medical Association codes and other relevant marketing legislation
  • Development, Work within the quality management framework for the business unit and adhere to all APM policies and procedures and contractual requirements.
  • Work to continually improve organisational systems and processes to maximise employee efficiency, effectiveness and productivity to deliver quality outcomes

Experience and Qualifications

  • 4 years+ experience in Marketing Campaigns and Automation Specialist position
  • Proven experience in the plan, build and execution of cross-channel communications, campaigns and nurture programs
  • Strong analytical skills to analyse metrics and create reports (PowerBi highly desirable)
  • Experience in multiple email marketing and automation platforms (Microsoft Marketing highly desirable)
  • Experience in multiple website CMS platforms, CRM/database platforms and Microsoft Office suite
  • Excellent written and verbal communication skills, including copywriting and proofreading skills
  • Robust internal and external stakeholder engagement, communication and relationship building skills
  • Sound ability to work well autonomously and within a team environment
  • Ability to multitask across multiple projects, with strong attention to detail


Please note: You may be required to complete a video interview as part of this recruitment process and if successful will be required to complete a national criminal police check.

Indigenous people, people of culturally diverse background, LGBTQIA+ people and people with disability are encouraged to apply. Employable Me will be able to explore adaptations to the work environment if required.

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