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Marketing Manager - Employable Me

  • 499098
  • West Perth, WA, Australia
  • APM Group
  • Marketing & Communications
  • Full Time

About Employable Me

Employable Me is part of the APM Group, the world’s leading mission-driven human services organisation delivering services and programs to enable better lives across 10 countries.

We are a high growth business with great career development opportunities, and our new online job seeker experience platform will help our team members to support their job seeker customers into sustainable work.

 

About the role

This newly created role out of growth, directly reporting to the CEO of Employable Me is a fantastic opportunity to join an inclusive, diverse and fast paced team who grow from strength to strength. This opportunity would suit a vivacious, resilient, self-starter, who is process driven, loves the challenge of making a role their own and enjoys being a part of a team that has “big goals”.

Here’s what you’ll be doing:

  • Design and development of marketing communications and campaign strategies to support business delivery and growth
  • Operational oversight of planned marketing activity to deliver high quality outcomes including production of materials, advertising and channel oversight, contractor engagement, activity planning and lead funnel nurture and automation
  • Ensure strategy, insights and plans across the portfolio are fully integrated and linked to the overall brand growth strategies
  • Design and development of communication and marketing materials, content and presentations
  • Coordination of assets, advertising and promotional activities and support on internal communications and event marketing initiatives
  • Delivery of new audience reach and engagement initiatives, along with targeted customer nurturing to increase conversion of new acquisitions, organic growth and improved customer retention through remarketing
  • Management of agency partners to ensure budgets, timeliness, quality standards and supplier agreements are upheld, and alignment of internal resources to track, measure, and report on campaign performance against campaign objectives
  • Ensure campaigns and content are accessible, inclusive and apply best practice methodologies and industry recognised systems, processes and guidelines
  • Deliver reporting and analytics to inform ROI of marketing activities
  • Management of Employable Me marketing budget
  • Adherence to quality and compliance, ensuring nil breaches of contractual requirements, Australian Privacy Principles, SPAM Act, Regulatory Bodies, and other relevant marketing legislation
  • Work to continually improve organisational systems and processes to maximise employee efficiency, effectiveness and productivity to deliver quality outcomes

Experience and Qualifications

  • 3+years’ experience in a similar B2B and B2C role with demonstrated strategic marketing and business planning skills including experience in developing and implementing integrated marketing plans
  • Self-disciplined and independently driven but able to work effectively in a team environment with shared goals
  • Previous demonstrated experience in CRM platforms and programs, digital and social channel management, automated marketing, and the Adobe and Canva creative suites
  • Knowledge of and experience in human services marketing, market automation & marketing software products highly desirable
  • Demonstrated capability to design and deliver on strategic marketing solutions
  • Experience in content, relationship & event marketing, with the ability to target & segment specific opportunities
  • Strong written, interpersonal & verbal communication skills with attention to detail
  • Proven commercial & analytical capability and the ability to leverage data-driven insights
  • Relevant Business or Marketing qualifications

 

Please note: You may be required to complete a video interview as part of this recruitment process and if successful will be required to complete a national criminal police check.

Indigenous people, people of culturally diverse background, LGBTQIA+ people and people with disability are encouraged to apply. Employable Me will be able to explore adaptations to the work environment if required.

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